case 

Case Study: The Club @ Crafted Clermont

Award-Winning Immersive Hospitality Design by Visual Studio Plus

The Club @ Crafted Clermont is a premier speakeasy-style sanctuary located in the historic downtown core of Clermont, Florida.
 

The Project at a Glance:
 

• Location: 801 W Montrose St, Clermont, FL

• Project Type: Premium Speakeasy, Luxury Cocktail Lounge, & Hospitality Environment

• Design Concept: "The Surrealist Cave" (Inspired by Salvador Dalí)

• Core Aesthetics: Organic shapes, irregular forms, fluid geometry, unexpected textures

• Accolades: Winner, 2026 Coverings CID Award for Commercial Ceramic Tile Design 

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The Club at Crafted | Award-Winning Speakeasy Design | Location: Clermont, FL (Orlando Market) | Category: Hospitality & Fine Dining

Awarded for Excellence in Finishing Materials & Technical Specification, Crafted is inspired by the ethereal world of Surrealist Art. The Club at Crafted is a masterclass in destination-driven storytelling. We transformed a traditional hospitality space into an oníric (dream-like) sanctuary that challenges the conventional and invites guest discovery.

To achieve this immersive dimension, we moved beyond standard decorating and utilized "out-of-the-box" architectural tools:

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• Technical Artistry: We reimagined the application of porcelain tiles and bespoke wallcoverings, using non-traditional patterns to distort perception and add architectural depth.

• Integrated Atmosphere: Custom LED technology was strategically engineered to play with shadows and highlights, creating a sense of mystery and movement throughout the lounge.

• Sensory Tectonics: Every surface was selected for its tactile and visual impact, ensuring a multi-sensory experience that resonates on a human level.

• The Result: A visually stunning, award-winning environment that proves high-level design requires a principal’s vision and technical mastery that technology alone cannot replicate.